squeeze page video
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Yesterday, I watched a pretty impressive squeeze page video for the launch of FB Post Magic, a very clever tool for Facebook, that allows you to add a lead capture device into your posts.

This post is not so much about the product, although I have to say it looks pretty phenomenal, but more the squeeze page video itself and what makes the successful ones so captivating.

Clearly in the case of FB Post Magic I saw the benefits of what the software can potentially do, so it was an easy sell, but the squeeze page video was so well constructed that I may have purchased the product regardless. If you want to watch it (after reading this post I should add!!), you can find a link to it above.

What Makes A Good Squeeze Page Video?

Video Squeeze pages (or landing pages/capture pages) have become increasingly popular in the last couple of years. Essentially, there is nothing to them bar a headline, video and opt in form (delayed or otherwise). So to make it effective, the headline and video in particular have to be outstanding. Get this wrong and the page has nothing else to support it (as with a more traditional sales letter), hence you loose sales and waste traffic.

The first thing to consider is the design of the video squeeze page. This is typically less important than you may think (unless the product is a high ticket, where visitors expect the bells and whistles) and I know many marketers who have high converting pages with what they term an ‘ugly page’. In other words, a very simple design, look and feel. This can be done in HTML using something like Kompozer or much faster (and easier) using WordPress.

There are a number of products on the market if you want to tak things up a notch. Optimize Press is still a favourite among Internet Marketers, but my personal favourite at the moment is Instabuilder. It comes as a WordPress plugin, it’s simple to use, full of features and creates amazing looking landing pages. Essentially it’s the next generation.

Then you need to turn your attention to the headline. Now I am no copywriting expert (in fact, I suck at it), so I will hold back on making any suggestions in this area.

Finally, the video itself. This is the MOST important aspect of the whole page. You can still have a great converting page with a poor design and headline, but you can’t with a poor video.

Within the first 10 seconds, it’s essential to have dialed straight into your audience. If you miss that crucial first 10 seconds, conversions will drop like a stone. So it is essential to hit those psychological pressure points straight away.

That means tapping into one of our (as human beings) 8 basic wants:

  • Survival, enjoyment of life and life extension
  • Food/Drink,
  • Freedom from fear, Pain and danger,
  • Sexual companionship,
  • Comfortable living conditions
  • To be superior, keeping up with the Jones’
  • Care and protection of loved ones and
  • Social Approval

Yes – that list of 8 Life Forces is an incredibly powerful thing. Think about it, these are the things that are THE most important things in us. They are hardwired into us at birth, there is nothing we can do about it.

Sure – we also have some learned secondary wants as well and whilst they are strong, they don’t even come close to the list above. These secondary wants are not hardwired into us, we pick them up as we develop and grow up. For information, there are 9 of them and they are as follows:

  • To be informed
  • Curiosity
  • Cleanliness of body and surroundings
  • Efficiency
  • Convenience
  • Dependibility / Quality
  • Expression of beauty and style
  • Economy/profit
  • Bargains.

Used as tools of influence, they are not nearly as bankable as the main 8 because we are not biologically driven to satisfy them.

Powerful stuff right?

And this is the key behind EVERY successful squeeze page video. Make sure your video is engaging, well presented and edited of course, but the key is the message that is contained within it. And you have to hit one of those main 8 life-forces instantly, because as a searching public, we get bored easily and usually have better things to do. So if we aren’t switched on immediately  we simply loose interest and click off the page.

Your next Squeeze Page Video

What I have just discussed is life changing. I would love to be able to take credit for the knowledge, but I actually got it from Drew Eric Whitman and his book Cashvertising. In words taken direct from the website his bio starts “a.k.a. “Dr. Direct!TM”—is an internationally renowned advertising trainer and consultant who specializes in teaching the psychology behind the response.”

I highly recommend it.

But armed with these simple points, you now have the key ingredient to make your squeeze page video really stand out from the crowd.

And at the end of the day – that’s what it’s all about.

If you would like the opportunity to work with me and learn some of the key ingredients that make into a successful home based business, why not get in touch?

 

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