In the last post, we looked at the question “What is a web blog” and covered some reasons why people write them.
In this second part, I want to take things a little further and look at ways writing a blog can make direct income. It may seem a strange concept, especially from an outsiders view. I know it certainly was for me.
How To Make Money Blogging
Perhaps the most basic way to make money blogging is through the inclusion of adverts on your blog site. By using an advertising platform such as Google Adsense, it becomes simple to display adverts on your site. You can choose exactly where they appear although you don’t have so much control as to what ads get shown.
Using Adsense to make money blogging was hugely popular a few years ago and many made great money from doing so. However, in recent years, Google have drastically reduced the payout amount that you receive when someone click on one of their ads from your site. In addition, in typical Google style, they have tightened their terms and conditions significantly and now only approve sites that fit into their desired format. Hence, for many Internet Marketing niche’s, using Adsense is just not possible.
If you don’t want to rely on Google (or another independent advertising platform of which there are many), an alternative option is to privately sell ad space on your blog. The advantages here are several, in that you can control what ads appear on your site but more importantly, you can control the cost of each ad. With Adsense, it doesn’t matter if ads appear on your homepage (usually the busiest and most high profile area of any website) or deep in a long forgotten blog post. The income that you receive from someone clicking on your Adsense ads will be the same.
With private advertising, you can command higher prices for more important (and trafficked) pages. And the sums involved can be very generous indeed. For example, if you were to buy advertising space on say CNN’s website, you would be starting at $35 CPM (cost per 1000 impressions). For a site that has millions of hits a day, you can easily blow through $10,000 before dinner. And these are just starting levels!
So popular sites can command great prices to rent ad space. In an analogy very similar to real estate, it all boils down to demand. If your site has plenty of traffic and your blog is on a topic closely related to your potential advertisers then you can command big bucks. But if the traffic is non existent then you are most likely not going to appear at all attractive.
Another common way to make money blogging is through recommendations. Once you have established yourself as a leader and have attracted a loyal reader base, you may want to think about adding affiliate links to your site. In other words, find products that are associated with your nice and see if they have either an independent affiliate program or if they sell products on a platform such as Amazon. This will allow you to place affiliate links in your blog posts, which if your reader base is interested, they may go and click on the link and eventually buy. Because the link they clicked on was your affiliate link, you will get a percentage of the sale.
The final method I want to discuss in this post is the backbone of any successful Internet Marketer. As your readership grows, it would be advisable to have a form on your website that allows people to enter their email address, for example if you send a newsletter. You could even (and should) entice people to submit their details by offering them a free product as a tempter. It can be anything, from an e-book to a report or an interview. It really doesn’t matter as long as it’s something that your readers will find of value.
Once they have done this, their name is then added to your list. And once they are on your list, you can then market to them as often or as little as you want. As long as you keep delivering value to your list, they will stay loyal and they will make purchases based on your recommendations. You could at some point send them an affiliate offer, or you could even design a product of your own.
In the final post in this series, I want to look at 1 more method to make money blogging. This is a little different than the methods we have discussed before, but it is making some people extraordinary amounts of money. I’m talking six and seven figure incomes!
If you want a sneek peek as to my recommendation on how to make money blogging in the meantime however, have a look here: >>Jon’s Recommendation<<